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Launched in 2010 by Nick Wakeman, founder and creative director. Wakeman has ploughed her 20+ years of fashion design industry experience into building a no-nonsense clothing brand that revolves around a fabric-first approach. “I am infatuated with the idea of the ordinary in place of any kind of fantasy.” Wakeman’s obsession with perfecting the classics, reinvigorating them, reimagining their details and modernising them has been central to building up a robust and gutsy wardrobe. |
Studio Nicholson
