giu giu — joo - joo — is the creative vision of Giuliana Leila Raggiani. Giuliana Leila Raggiani was raised as a first generation Italian in Boston, Massachusetts & Falmouth, Maine. giu giu, established in 2013, is primarily based out of her Los Angeles studio, though, Giuliana balances her time between Paris & New York. Her signature piece, called the Nonna Turtleneck, is a contemporary reproduction of her grandmother’s original piece. With a nostalgic point of view, giu giu has evolved into a product of a unique and mindful lifestyle bound by simplicity; a reflection conveying the playful humor and offbeat freedom that life should embody, with no limitation to age or gender.